11+ Years of Creative Excellence
Cosmin Anghel
Copywriter at Creative Factory
Crafting work that move people, make brands unforgettable and win awards. 4x Cannes Lions and numerous other local and international recognitions.
Copywriter.
Copywriter at Creative Factory
Crafting work that move people, make brands unforgettable and win awards. 4x Cannes Lions and numerous other local and international recognitions.
Worked for all kind of clients. From giants to local, covering a wide range of industries: e-commerce, telecom, tobacco, auto, banking, FMCG etc.
On the side I took on heart melting projects in collaboration with different NGOs.
ENOUGH CHIT-CHAT.
LET'S DIVE INTO MY WORK.
A Valentine's Day campaign that turned relationship status drama into viral marketing gold. Featured in Little Black Book's 'Behind the Work' series.
Raw, authentic pet adoption campaign that showed rescue animals as they really are once adopted. All through unfiltered stories from people who already adopted. People joined in numbers, creating a movement for pet adoption.
Showcasing the day to day real Romanian cuisine. The one that is not about respecting the “top chef” recipes, it’s about cooking tailored to each one’s taste.
An influencer-led campaign that gave the LBTQAI+ community a chance to rehearse their coming out speech, without fear. A chance to hear their story and their feelings read out loud to the world.
The only Burger King restaurant in Romania located in the airport, after the security gate. We turned physical limitations into a provocative brand stunt: miss your flight and get a free Whopper.
To grow Romanians trust in our car-checking services, we created Nea Toma. A representation of the general Romanian approach to buying a second-hand car. And instead of contradicting his methods, we just showed them a quicker way.
Each year, many storks die from nesting on electric poles. Enel mobilized people to pin each nest through a specially designed geo-location mobile app. Each relocated nest got its own “address”, turning it into a symbol of care.
In the beginning, in Romania non-user had a lot o misconceptions about TikTok. We took already existing content formats on TikTok to flip people’s misconceptions boldly inviting sceptics to stay away from the platform. While the message ”agreed” with them, the videos showed them the educational side of TikTok.
(But for advertising. And less dramatic.)
Plus numerous local and international awards that would make this page too long.
Whether you need award-winning copy or just want to chat about creativity, I'm always up for a good conversation.